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  • What is conversion in retail
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  • What is conversion in retail...

    The 5 Best Ways To Drive Customer Conversion Rates In Your Store

    Things never stay static in retail, and everyone should be looking at how to do better within their own four walls, so here are five new ways to improve the conversion rate in retail stores.

    If you've followed my articles on increasing key performance indicators (KPIs) and using analytics, you should know I think converting more shoppers is the key to brick-and-mortar retailers surviving in an Amazon-obsessed e-commerce world.

    But it's not easy by any measure as you must constantly look at how you are encouraging, nurturing, and closing shoppers - or doing the opposite.

    The 5 Best Ways To Drive Customer Conversion Rates In Your Store

    1.

    Get them to buy more by suggestively adding on.

    • Make sure your employees are selling a system or a complete solution rather than a single SKU. The margin you make on one-product sales basically pays for whatever your marketing and fixed costs took to attract the shopper in the first place.

    The profit comes from the second it.

    • Make sure when an associate finishes w

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